After my brief appearance on Fox News Huckabee show, traffic to my website made a very large jump. Lots of Google searches for my name. But I only got one real gig from it. The rest were all lookie-loos or wannabe voice actors. They were eyeballs, but they weren’t targetted.
Marketing is not about just getting eyeballs (or in our case earballs) to your demos, but getting the earballs that are hiring to your demos.
Love it! Eyeballs will get you little to nor work if the tracking of the demographics or market of those eyeballs is overlooked. Thank you, Jeffrey! Always brilliant stuff here!