I’ve heard the above quite often. People quit their days jobs because they dislike working with officemates. There’s too much politics. Too much watercooler nonsense. So they quit their day jobs so they can just sit in front of their computers and design or stand in front of their mics and perform. Sounds reasonable, right?
They soon discover that their dislike of people is not an asset in freelance work. More than ever, they need those people skills to deal with clients. And on a much larger scale! No longer can they hide behind a corporate PR spokesperson. They ARE their spokesperson. They can’t rely on the marketing team for messaging. They ARE the marketing team!
People skills are more essential now than ever. And if you don’t have them, get them.




Jeff,
Home run, buddy!
Be well,
Bob