This comic is based on a real client, a very good one. We always do phone patch and after a read, his reaction is usually “ok”. Not “Good job” or “I like it”. Just acknoweldgement that it’s done. We’ve become friendly and I asked him about it. His reaction was similar to Bossman’s above. He works with professional people who are paid to deliver a professional result. And if you deliver anything less than that, he’ll tell you. And he’s not going to pat people on the back every time they do what they’re paid to do.
So why do we expect validation? As people, we like to know we’ve done a good job. But isn’t the fact that this client has come back to me upwards of 10 times pretty good validation of the quality of my work?
Sound off in the comments!
Hi, Jeffrey.
Those of us who’ve been in the industry for awhile are experiencing a bit of “culture shock” nowadays. It used to be that the client, producer, etc. knew that the talent was exposing himself, becoming vulnerable, putting his ego on the line with his performance. The way to reward that is a little “nice job” or “just what we were looking for.” Creative people seek applause and approval not (merely) to feed our egos. We need it, as you’ve suggested, so that we can confirm we’re on track, and to encourage more of the same.
I’ve often suspected that the client thinks if he gives too much praise, I’ll raise my rates!
I’m not sure how to educate clients as to the “correct” or “old school” protocol, but I think it needs to be done.
And by the way, Jeffrey… good job.